The People’s Beer Drinker Is Here!

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Prepare Yourself For…Bud Light Lime?

Budweiser is looking to give a boost to stagnant sales of Bud Light.  They plan on doing this by adding Lime to the beer just in time for this summers BBQ season.  Following Miller’s lead who last summer unveiled their “chelada” styled Miller Chill which added lime and salt flavors and by consumer research, Bud is looking to jump start sales the way other gimmicks have.

From my personal opinion, this could be a good thing or a bad thing.  I’ve knocked back a few Miller Chill’s and while I don’t mind it, I won’t go out of my way to look for it either.  Beer snobs tore apart Miller and Miller Chill last year as can be expected, and I’m sure Bud Light Lime won’t get a pass either. I’ll give it a shot, however from my experiences with everyone’s favorite Mexican Beer (insert sarcasm here) Corona, I know I actually prefer a lemon slice in my beer as opposed to a lime.  I’m sure Bud Light Lime will see high sales initially, then probably drift out of sight by the end of the summer.

If Bud really wants to improve sales, I don’t understand why they don’t slap a few more decals on Jeff Gordon’s Neckcar rig.  Surely they can fine a little room next to Waltman’s paint and tile near the back bumper.

 For the full story - http://www.msnbc.msn.com/id/23155523/

14February2008 Posted by mcialini | Beer News | | No Comments

Who Am I? The People’s Beer Drinker!

It’s time to get this thing rolling.

So, just who is the People’s Beer Drinker? Well, it’s me. I’m the typical American. I work 2 jobs and put in a lot of hours throughout the week. I live in Suburbia and I wouldn’t have it any other way. I want the most value for my dollar, so you know I’m all about Happy Hour. On top of it all though, I like American beer. Just like everyone else does for the most part. I am not part of the new Craft Beer Renaissance. I have little to no use for Beer from Bavaria or Germany, or anywhere else from Euroland. I like American Lager. I like watered down Light American Lager. I like such beers and I am not afraid to say it.

So right now, you are sitting there reading this and wondering “so who cares, you like what a lot of people like, STFU”. Well, in the growing world of beer blogging, the big shift seems to be towards craft beer. Now don’t get me wrong, I will try craft beer. I might even like a few of them, however to me it’s a novelty. It’s beer package up with unique names and crazy labels to get your attention. Hey, whatever works, I’m not here to shit on people for trying to make their mark. However these blogs that are craft beer oriented also act like “Big” American Beer is the new Great Satan. They dominate the market, they make it hard for the smaller breweries to compete etc. Welcome to Capitalism ladies and gentlemen. Americans like Bud, Mic, and Miller. Boo Hoo. If the smaller guys make a product that Americans like, it will get bought and they will survive and grow. That’s how it works. And spare me the “Big” American Beer has us and our taste buds brainwashed. I’m a grown as man and I can think on my own and I can decide what I like without a commercial with horses, Dalmatians, chicks, or packaging talking about magic hats, mountain ranges, and exotic locals. I’m here to give good ole American beer some run. Will I talk about Craft Beer? Sure, why not when I can or feel like it. Will I bring up some Euro beers? Sure, but I won’t give internet head to the entire continent of Europe because they don’t use rice in their beer. All will be represented and talked about on an even keel. That is the purpose of the beer guy.

So sit back and strap in…not too tight though, because who the hell knows how often I will actually update this thing. The guy who represents your taste in beers is here!

14February2008 Posted by mcialini | Uncategorized | | 4 Comments