Prepare Yourself For…Bud Light Lime?

Budweiser is looking to give a boost to stagnant sales of Bud Light.  They plan on doing this by adding Lime to the beer just in time for this summers BBQ season.  Following Miller’s lead who last summer unveiled their “chelada” styled Miller Chill which added lime and salt flavors and by consumer research, Bud is looking to jump start sales the way other gimmicks have.

From my personal opinion, this could be a good thing or a bad thing.  I’ve knocked back a few Miller Chill’s and while I don’t mind it, I won’t go out of my way to look for it either.  Beer snobs tore apart Miller and Miller Chill last year as can be expected, and I’m sure Bud Light Lime won’t get a pass either. I’ll give it a shot, however from my experiences with everyone’s favorite Mexican Beer (insert sarcasm here) Corona, I know I actually prefer a lemon slice in my beer as opposed to a lime.  I’m sure Bud Light Lime will see high sales initially, then probably drift out of sight by the end of the summer.

If Bud really wants to improve sales, I don’t understand why they don’t slap a few more decals on Jeff Gordon’s Neckcar rig.  Surely they can fine a little room next to Waltman’s paint and tile near the back bumper.

 For the full story – http://www.msnbc.msn.com/id/23155523/